DOHA: The Qatar Stars League (QSL) has strengthened its commercial and community programmes through three new and renewed partnerships covering education, stadium branding and live event production, the league said.
QSL signed a two-season corporate social responsibility partnership with Education Above All Foundation covering the 2026-27 and 2027-28 seasons.
The agreement is aimed at supporting education-focused initiatives and reflects a shared commitment to improving opportunities for children and young people. QSL Executive Director of Sales, Marketing and Communication Hassan Rabiah Al Kuwari said education was central to social and economic development and welcomed the foundation’s work with vulnerable children worldwide.
QSL also renewed its partnership with The Look Company for three seasons through 2028-29, extending a relationship that has lasted more than a decade.
Under the agreement, The Look Company will remain QSL’s visual identity partner, working on stadium branding, tournament and club identities, signage and the presentation of matches and events.
QSL Director of Sales and Marketing Nasser Laram Salmeen said the renewed partnership would help strengthen the league’s brand and improve the environment for fans and other stakeholders.
The Look Company Director of Sales and Marketing Osita Nwandu said the company would continue providing technology and visual identity solutions to support the quality of QSL matches.
Separately, QSL signed a two-season sponsorship agreement with creative production company Zoom Live, which will become a business partner of the Doha Bank Stars League and an official partner of the Qatar Cup.
The agreement covers the 2026-27 and 2027-28 seasons and is intended to improve the presentation and delivery of QSL competitions and events.
Zoom Live provides creative design, technology, manufacturing and event management services and has experience delivering sporting events, ceremonies, conferences and exhibitions.
Salmeen said the partnership would contribute to improving tournament organisation and the experience for fans and partners.
