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Qatar Media Corporation’s Radio FM 107 keen to cash in on sports popularity

DOHA: As Qatar gets ready to organise the biggest football extravaganza next year FIFA 2022, Qatar Media Corporation’s Radio FM 107 has immersed itself in churning out sports-related shows.

Sports has become an integral part in the Qatari society with an audience that includes the old and the youth.

With Qatar being hailed as an international sports destination, QMC is keen to cash in on the ever-rising popularity of sports by incorporating a couple of programmes in its array of talk shows.

After the hugely successful show on Tokyo Olympics in August, FM 107 has dedicated a special segment “Bollywood in Sports” that’s aired on Sundays, Tuesdays and Thursdays.

“We are a dedicated team that’s keen on producing sports shows besides our routine programmes on entertainment, Islamic theology, traffic, corporate world and health,” said FM 107 Director Shadab Khan.

“FM 107 cater to the Indian, Pakistani, Nepali and Bangladeshi and Sri Lankan communities. That’s our target audience. Bollywood movies and sports play an integral part in their lives. Hence, we decided to infuse Bollywood with sports. It’s an innovative show where we trace the relations between these two great entertainment industries.”

“Bollywood in Sports” is aired on FM 107’s most-listened Hashtag Filmy Hai with host RJ Nazia and sports analyst and author Mohammad Amin.

“A large part of FM 107 audience are keen followers of Indian, Pakistani cricket teams besides the Qatar football team,” added Khan, who hinted at producing more shows on sports soon. (Source: QMC)

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