Motor sports

Lusail International Circuit launch new QatarGP F1 brand campaign  

DOHA : The future of motorsport is looking bright and with just six months to go until Formula 1 descends upon Lusail International Circuit (LIC) for the Formula 1 Qatar Airways Qatar Grand Prix 2024, excitement levels are reaching fever pitch right across the region.   

“At LIC, we are dedicated to delivering a world-class experience for all our fans and participants. LIC has established itself as a world-class hub of motorsports, hosting a range of premier motorsport events while providing state-of-the-art facilities for spectators and fans alike,” said Amro Al Hamad, Executive Director of Qatar Motor & Motorcycle Federation and CEO of LIC.

As part of the 2024 season build up, LIC’s new QatarGP brand campaign was unveiled to audiences today, at an event which also featured delegates from Qatar Tourism.

“Ticket sales are going very strong, and we have a limited number of tickets available in some categories. I encourage all fans to secure their tickets and enjoy the event. We look forward to welcoming fans from around the world to experience the excitement and passion that define racing at LIC,” he added.

Together they enjoyed a first-look at exciting new visuals, along with the Formula 1 Qatar Airways Qatar Grand Prix 2024’s campaign platform ‘Where hearts are racing’ – further evidence of how motorsport has become deeply ingrained into Qatari society and LIC’s mission to empower and excite fans and families through showcasing the stories and action that Formula 1, Formula 2, and F1 Academy has to offer.

Fatima Al Qaedi, Marketing & Communication Manager at LIC, said, “As we approach the Formula 1 Qatar Airways Qatar Grand Prix 2024, we are thrilled to unveil our new QatarGP campaign, ‘Where hearts are racing’.”

The Formula 1 Sprint Race will be returning this year with the introduction of the F1 Academy and FIA Formula 2.

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