FIBA 3×3 Europe Cup attracts record-breaking viewership and digital engagement
VIENNA (Austria): The FIBA 3×3 Europe Cup 2024, held in downtown Vienna from 22-25 August, has set new benchmarks for digital engagement and viewership, underlining the success of this competition.
FIBA 3×3’s digital channels drew more than 30 million social media impressions, while digital engagements surpassed 1.1 million. Additionally, the 3×3 Europe Cup 2024 videos generated 524,000 views on YouTube, a significant increase of 189% compared to 2023 and 102% compared to 2022. The tournament’s online popularity also translated into a surge in new subscribers, with a 198% increase in 2024 compared to the previous year. The total number of views generated by the competition was over 23.5M
The geographic reach of the FIBA 3×3 Europe Cup 2024 was equally impressive.
While Serbia maintained its top spot as the country with the most viewers, Germany, the United States, Austria, and the United Kingdom made significant strides, entering the top 10 audience list for the first time.
