QOC unveils ambitious vision for the future of Qatar sports
Doha: A new chapter in Qatar’s historic sporting journey was launched on Wednesday at a momentous and celebratory gathering at Qatar National Convention Centre.
Qatar Olympic Committee President HE Sheikh Joaan bin Hamad Al Thani united with Qatar's sporting heroes to unveil a transformational vision to take sport in Qatar to even greater levels of success through a new brand and strategy. This milestone moment also witnessed the launch of a new Team Qatar website, the first-ever Team Qatar Club and re-designed Team Qatar social media channels.
Commenting on the new brand and strategy, Sheikh Joaan said: “Sport showcases the very best of humanity and it inspires humanity to give the very best version of itself. It provides hope, opportunity and unity. This is why I love sports so much, and why I am so excited about today’s launch of the QOC’s new brand and strategy.
“We are an ambitious and optimistic nation and like every successful athlete, we are determined to continue to better ourselves, push our boundaries, break down barriers and re-define sporting greatness.
“Today is one of the most important moments in Qatar’s sporting past, present or future. It is a game-changing moment that will open sport up to more people than ever before, create new heroes and fuel future success. It feels like a sporting revolution and the start of something new. We want the people of Qatar to feel this change, share it, celebrate it, connect to our athletes and support them on their inspirational journeys. We want to unite our whole nation through the power of sport. We are all Team Qatar and I can’t wait for us all to seize this opportunity.”
Following Sheikh Joaan’s speech, Team Qatar’s most successful athletes, including high jump world champion Mutaz Essa Barshim, Olympic show jumping finalist Sheikh Ali Al Thani, Paralympic silver medallist Abdulrahman Abdelqader, Asian shooting medallist Khulood Al Khalaf and Qatar’s first female to compete in two Olympics Nada Arakji joined Qatar’s future sporting stars in a ceremony that culminated in the unveiling of the QOC’s new logo.
